Condom Knowledge
Sinosplice just did a post about Trojan condoms in China where he asks,
I know the Trojan subway ads could be a marketing tactic, but it doesn’t seem at all compelling. I doubt the typical Chinese commuter knows what Trojan makes, or will connect any of the ads with condoms, and they’re not interesting enough to get people asking what they’re for. So… What’s the point? I really wonder if Trojan knows what it’s doing in China.
A student interviewed me recently about my thoughts on sex in China for a psychology project she is working on. One question she asked me was what I thought about sexual education in China. I replied that I thought it was almost nonexistent, given the depressing stories my wife has told me about some of her peers, though that that seemed to be changing. I pointed out that there were condom promotional posters in the Beijing Subway. She said that she was aware of AIDS posters in the subway, but not of condom posters…
But if you’ve been to the Beijing Subway you will probably be seeing the light right about now — the AIDS posters are the condom posters. I told her to pay closer attention to the contents of the poster next time she was in the subway.
Image from AFP/China Daily.
Although AIDS is the largest word on the poster, it reads “Condom” in big Chinese characters above it (not to mention the presence of those colorful fruity looking round things).
Tags Sexual Education, Condoms, China
